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时间紧迫的女人大量涌入市场

时间:2010-07-27 21:52    来源:    作者: 点击:
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    Tackling the eternal question of what do women want, the authors of a new book have an answer -- "Women Want More." More time and control over their lives, that is.

    A "revolution of dissatisfaction" is brewing among women, and businesses that understand that women want more time and can market to them will find rich opportunities, say authors Michael Silverstein and Kate Sayre.

    Women do not have enough time for themselves, they have too many demands on their time and they have conflicting priorities," Silverstein said in an interview with Reuters.

    Among the countries surveyed were the United States, China, India, Germany, Mexico, Iraq, Egypt, Russia and Japan.

    Women are becoming better educated as their numbers grow and over the next five years, he said, the number of working women worldwide will grow to 1.2 billion from 1 billion, and they will increase their yearly earnings to as much as $18 trillion from $12 trillion.

    Companies that already understand women's desire for more time include Trader Joe's, headquartered in Monrovia, California, for its time-saving prepared food and Banana Republic, a brand owned by Gap Inc., which has standardized its styles and fits to make clothes shopping simpler and less time-consuming, the authors write.

    Opportunities for more companies to benefit from the female market will grow rapidly in the next few years as the so-called female economy grows, Silverstein said.

    对付办理女人想要什么这一永恒的话题,这本新书的作者答复到:"女人想要更多。"想要更多的时刻来节制他们的生命。

    一场"不餍足的革命"在女人的心中酝酿,而且相识女人想要更多时刻和那她们来经商营业的商家会发明更多的商业机遇。作者米歇尔,斯沃斯顿和凯特,夏瑞说。

    对付女人来说,她们没有充足的时刻,她们老是必要太多的时刻而且老是斗嘴一直。斯沃斯顿在一次和鲁特的采访中说到。

    参预查询拜访的国家有:美国,中国,印度,德国,墨西哥,伊拉克,俄罗斯和德国。

    在已往的五年中,女人受到的教诲越来越好,就像她们一日千里的数量一样。而且环球职业女的数量从10亿增进到了12亿,她们的年收入从12万亿美元增进到了18万亿美元。

    已经相识女人巴望更多时刻的公司包孕:美国乔氏连锁超市,在蒙罗维亚,家里佛尼亚均有总部。乔氏筹备了素食食物,喷香蕉共和国和品牌梳妆,他们已经形成了自己的魄力气焰而且可以定做梳妆,是以简化和收缩了斲丧时刻。作者写到。

    更多的公司从女性市场中收益,在将来的几年里,这样的机遇迅猛增进,这便是所谓的女性经济增添。斯韦斯特说道。




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